We remain open for full Eyecare Services and appointments as usual. Pre-arrange your visit - Call: 028 796 34341. Mon - Fri: 9am - 5pm We ask you to please wear a mask

About Us



Since opening her Independent Optometry Practice in 2002, Sinead McGurk Opticians has become synonymous with outstanding eye care in Magherafelt, Northern Ireland.  Quality, precision, and meticulous attention to detail,  are core values we live by. You’ll see these values reflected throughout our National AOP Award Winning Practice. Our clinical excellence; our state of the art technology; our superior service; and our unrivalled collections of quality frames from around the world, is what sets us apart from other average opticians, and enables us to be the best provider of EyeCare and EyeWear in the locality.

 This is a carefully curated optometry experience which we have striven over the years to perfect. Our focus is entirely on each patient as an individual, with unique needs. 

The experience starts with the warm welcome you receive the moment you arrive, and continues with the highest level of clinical expertise, discussed and fully explained to you by our experienced Optometrist during your appointment.  Having listened to your concerns, the Optometrist and Dispensing Optician will expertly advise you, when selecting lenses, and frames, from our carefully sourced, hand picked, niche eyewear collections.  The end product is a perfect frame and lens combination, to advance your quality of vision, and life in the 21st Century digital era.



We are the ONLY Optometry Practice in the whole of Ireland to have won the prestigious and coveted Association of Optometrists Practice of the Year Award. This is THE highest accolade that an Optometry practice can achieve, and we view it as accreditation/validation of our ethos in delivering our services. We are very proud of this outstanding achievement.

Read the Award citation:

 "The practice is spacious with a stylish interior. It exudes an aura of calm, and gives the client confidence that Sinead McGurk Opticians are professional, and can deliver their services with flair.  The owner has considered everything which is pertinent in the patient's Optometry experience; this is of the highest standard.

The practice’s small but dedicated team are outstanding. They develop a professional relationship with clients in a friendly, welcoming manner, ensuring that they can fulfil their requirements with products and services, whilst paying attention to detail at all times." 


We also are winners of the Randox Healthcare Optometry Practice of the Year Award.


Latest State of the Art Technology Investments:

In 2021, despite the Pandemic, we continue to strive to advance our skills and technical advancements, to push the boundaries for our clients, and stay ahead in our profession.

Our latest investment is the Zeiss 'Visufit 1000' futuristic eyewear dispensing technology. (See our blog and video). This is so technically advanced, it can take measurements across 45 million points on the front surface of the selected frame, giving us TRUE precision engineering of your finished lens!

We will also be making further investments in the latest technology available for eye examinations in the near future.  



 Judge's Comment - What Makes a Winner (AOP Awards 2018) :“A winner should be passionate about what they do, allowing that passion to spill over so that it is evident for all to see.”



EyeCare. EyeWear.

Sinead McGurk Opticians. 


Professional. Knowledgable. Caring.

Sinead McGurk

Sinead McGurk BSc(Hons) MCOptom
Principal Optometrist.
Sinead graduated from Aston University in Birmingham. Following professional examinations, Sinead joined the General Optical Council Register of Ophthalmic Opticians in 1994. Sinead is a Member of The College of Optometrists, and a Member of the Association of Optometrists.
Sinead is LES (Glaucoma) accredited and also NI PEARS accredited. 
Sinead McGurk is currently appointed as the Northern Trust representative for the Ophthalmic Committee in Northern Ireland's HSCB. 



Heather McKeown 

Heather McKeown 
 Practice Manager.
Over 35 years experience in Independent practice.
An irreplaceable font of knowledge in the Optical Industry.


Dispensing Optician Steven Harding

Steven Harding BSc FBDO
Dispensing Optician Manager

GOC registered Dispensing Optician. Graduate of Glasgow Caledonian University with a wealth of experience in the optical sector. Committee member of Optometry Northern Ireland and local lead for Northern Ireland for the Association of British Dispensing Opticians. 



Wendy Goodall  BA
Dispensing Lens and Frame Expert
 Wendy joined the Team of Experts at Sinead McGurk Opticians in 2019.  She has been working in the world of Independent Opticians for over 18 years. Wendy has accrued skills and experience in all aspects of practice, including the ability to glaze. She is an expert at frame adjustments; alterations and repairs;  EyeWear Styling consultations; Lens recommendations explanation and contraption measurements. 
Take a virtual tour 
around our fabulous Award Winning UK Optometry Practice of the Year ..over 2 floors.